15 Unique Instagram Reels Ideas for Your Business

When it first came out, people dismissed Instagram Reels as a TikTok ripoff. Since its introduction, though, the powerful tool has proven to have some serious brand power.

That’s because, unlike disappearing Instagram Stories, Reels stick around. The content you create will live in your account’s Reels tab for…well, as long as you want.

If you want to increase engagement and awareness, Reels can be a game-changer. But coming up with video ideas and then creating content takes a bit of work and advance planning.

Struggling to come up with Instagram Reels ideas for your business? Check out our list of Instagram Reels ideas or skip straight to the end for hooks to jumpstart your creativity. You’ll be creating vertical videos and converting new business partners in no time!

Below are 15 Unique Instagram Reels Ideas:  

• Show off your work
• Display your skills
• Invite participation
• Go behind the scenes
• Share your values
• Reel vs. reality
• Tell it like it is
• Use filters
• Count it down
• Show a before and after
• Get musical
• Play around with style
• Create a tutorial
• Get silly with it
• Repurpose evergreen content